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National Candle Association Reveals 2021 Home Fragrance Trends

Destination themes, wooden wicks and soy components still appeal to consumers.

With Valentine’s Day approaching, it only makes “scents” that shoppers are seeking inspiration to make celebratory moments as special as possible. While chocolate and flowers are always welcome, there is no better way to set a mood and engage the senses (sight, sound and smell) than candles.     Candles have enjoyed a surge in sales over the past year because of their ability to offer comfort, calm and relieve stress.  National Candle Association (NCA) spokesperson Kathy LaVanier, CEO of Reneg...

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